Ad tweaking & hot weather

Ad tweaking is one of those things that every dot-com mogul must do from time to time.  I spent alot of time this weekend compiling reports and running metrics on my ads to see which are effective, and which are not.

I’m always trying to find a good balance between having effective ads while not annoying the readers.  I’m also improving the usability on the main site so the articles are easier to navigate.  I always have a long laundry list of items, and I’ve just added a few dozen more just on ad tweaks.

On another note, it’s freakin HOT in Seattle… we got near 90 degrees.  Some of you in other parts of the country might not think that’s a big deal, but you must consider that most people in Seattle don’t have air conditioning (because it rarely gets this hot). 

So, our house bakes like a conventional oven… it traps in all the heat and doesn’t let it out.  The temperature drops at night, but the inside doesn’t get below 80 until about midnight.  

The temps are returning to our normal mid-seventies this upcoming week, though.  We usually have a one-week heat-wave in August, so there’s that to look forward to.