I don’t think the problem is that we’re being ignored as consumers.
Perhaps I am a weird breed of female, but if I want to know about something, I do my own research. I don’t leave it to car salesman, computer salesman, Gamestop employees, ANYONE to tell me information about a product or be offered an opportunity to be taken advantage of or insulted.
I don’t need anything special to buy computer stuff, gadgets, or electronics. No one has to cater to me. I’m not on the look-out for a specific “girly” model. I’m just as happy as a guy with what is offered out there. A black iPod touch is just as cool as a pink one.
I think women get too huffy about gaming and hardware. “Guys think we don’t like it”. Most girls don’t! NO ONE in my group of girlfriends sits down to play video games with the dudes, except me. Most girls don’t care about what kind of receiver we have, that our TV runs 1080p, that the Xbox 360 has three different types, that a VW Gti costs less than a bug but has 60 more horsepower…… hardly any girls care about that. Maybe we sit down to play our PINK nintendo DS, but besides a puzzle game here or there, we’re really lame sauce.
During my time at Gamestop, adult women bought PINK DS’s. Not black, not white, PINK. What does that say? Hardly any women were at the Halo launch, got excited for God of War 2, or made reservations, and NONE wanted to know anything I had to say about buying used as a better deal. They all wanted to push their babies around and let their toddlers screw up my alphabetized wall. There are girl gamers out there, and I happen to be one of them. But it is SO uncommon that most men had to ask twice if I actually worked at Gamestop. Not because they thought I was dumb, but because they were dumbfounded themselves. When I go to LAN parties, I get asked if I’m there to game or if my boyfriend is gaming. This isn’t offensive, because they ask me with an honest curiosity.
I think it is time that girls who do these things get over it. Instead of proclaiming in a huffy manner that you play video games, why not get off your soap box and just play them! Instead of whining that you can’t learn about TVs or radios yourselves and the salesmen treat you like you are dumb (which you are), why not pick up a magazine from the library or google the product? Help yourselves and you won’t feel so damn stupid.
Now… off of my soapbox to go play some games. 
